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Author: Marcus Nakagawa

Marcus Nakagawa 8 de dezembro de 2020

Não basta criar um produto ou uma linha de produtos mais verdes, sustentáveis ou somente apoiar um projeto social. Estamos falando aqui de gestão, governança, controles e avaliações

0 Comentário 1835 Views

O marketing relacionado à causas é uma forma de promover alianças estratégicas entre empresas e organizações da sociedade civil

Marketing, Ponto de Vista

Gerando valor com o marketing de causas

Marcus Nakagawa 18 de novembro de 2019

Grandes empresas utilizam esta ferramenta para criar um elo emocional juntamente ao seu público-alvo e promover ainda mais o seu movimento de responsabilidade social corporativa

0 Comentário 1931 Views

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