Author: Fernando Coelho

Marcas devem se preparar para lidar com experiência dos consumidores no metaverso

O futuro da experiência de marca com o metaverso

Fernando Coelho 6 de julho de 2022

Com a tecnologia em fase de maturação, gestores de marca precisam se concentrar fortemente na identificação correta das personas, cruzamento das jornadas, definição dos OKR e KPI relacionados a branding, experiência e vendas

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