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Tag: CXM

Entenda o Customer experience management (CXM)

Customer Experience Management: entenda o que é e veja as vantagens

Patrícia Rodrigues 15 de maio de 2023

Conheça as técnicas, ferramentas e profissionais envolvidos no gerenciamento da experiência do cliente e veja seus benefícios

0 Comentário 573 Views

CRM, CXM/CEM, CX, NPS (entre outras), qualquer que seja a sigla, estão aí para entender o cliente e a sua jornada

Negócios

Relacionamento com o cliente: o CRM perdeu espaço com o CXM?

Andrea Naccarati de Mello 1 de novembro de 2021

O CXM precisa do CRM onde os dados dos clientes são devidamente armazenados, tratados, analisados e estratégias de relacionamento traçadas para uma interação frequente com seus clientes

0 Comentário 1294 Views

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