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Tag: Experiência do consumidor

Jornada do usuário: entenda o que é e veja como criar

Roberta De Lucca 7 de agosto de 2023

Mapeamento das etapas de relacionamento do cliente com a empresa é fundamental para entregar novas soluções aos consumidores

0 Comentário 471 Views

Marcas devem se preparar para lidar com experiência dos consumidores no metaverso

Ponto de Vista

O futuro da experiência de marca com o metaverso

Fernando Coelho 6 de julho de 2022

Com a tecnologia em fase de maturação, gestores de marca precisam se concentrar fortemente na identificação correta das personas, cruzamento das jornadas, definição dos OKR e KPI relacionados a branding, experiência e vendas

0 Comentário 1251 Views

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