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Tag: Marketing de Influência

Microinfluenciadores se tornaram queridinhos das marcas na pandemia

Marketing de influência: celebridades perdem espaço e nano influenciadores assumem protagonismo na pandemia

Roberta De Lucca 21 de julho de 2021

Em 2020, houve uma queda de 41% na eficiência das campanhas digitais feitas por celebridades e pessoas com milhões de seguidores. Em contrapartida, cidadãos comuns com elevado poder de influência ganharam mais visibilidade e hoje ...

0 Comentário 2269 Views

A nova estratégia das marcas com influencers

Comunicação, Marketing, Negócios

Como funciona o marketing de influência

Filipe Oliveira 28 de outubro de 2019

Credibilidade, engajamento e laços fortes são as palavras do momento no relacionamento das marcas com os influencers

0 Comentário 2152 Views

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